OTT (Over The Top) is rapidly becoming the main form of content consumption. Netflix, Amazon Prime, Disney+, and other streaming services are growing quickly and globally, making news headlines frequently. The much-talked-about content revolution dates back to 1997 when Reed Hastings and Marc Randolph founded Netflix on August 29.
Netflix’s initial business model was DVD sales and rentals, but Hastings ditched DVD sales about a year after Netflix’s founding to focus on the DVD rental by mail business.
In 2007, Netflix expanded its business to streaming media while retaining the DVD and Blu-ray rental service.
Thereon company expanded internationally and continued growing its streaming service in over 190 countries. Netflix entered India in January 2016 with an abundance of original movies and television shows as its unique selling proposition.
Initially, Netflix lacked India-oriented or localised content, but the company has made investments to produce more original and localised content.
Without a doubt, Netflix is one of the top streaming services in India, but it did not penetrate the market as expected by the founders. In January, Hastings said in an investor call that the lack of success in the Indian market is “frustrating.”
In December last year, Netflix slashed pricing in India to make the services more affordable to a wide set of audiences. Moreover, the company has also partnered with Jio and Airtel, offering bundle subscription plans.
Currently, Netflix offers a variety of plans to meet your budget needs. So we have jotted down the list of subscription plans available right now so you can pick the one that suits you the best. The plan you choose will determine the video quality and the number of screens you can watch Netflix on at the same time.
|Monthly cost||Rs. 149||Rs. 199||Rs. 499||Rs. 649|
|Number of screens you can watch at the same time||1||1||2||4|
|Number of phones or tablets you can have downloads on||1||1||2||4|
|Unlimited movies, TV shows and games||Yes||Yes||Yes||Yes|
|Watch on your mobile phone and tablet||Yes||Yes||Yes||Yes|
|Watch on your laptop and TV||No||Yes||Yes||Yes|
|Ultra HD available||No||No||No||Yes|
Note: Mobile Plan supports Android devices with Android OS 5.0 (Lollipop) or higher and iOS devices with iOS 12.0 or higher. Casting or mirroring from a mobile device is not supported on this plan.
Netflix bundled subscription with Reliance Jio
Jio is offering a Netflix subscription to its JioPostPaid Plus customers on JioPostpaid plans at no extra cost. Currently, Jio offers Rs. 399, Rs. 599, Rs. 799, Rs. 999, and Rs. 1,499 Postpaid Plus plans in India.
Reliance Jio is also offering a bundled Netflix subscription for its Jio Fiber customers for selected plans – Rs. 1,499 (Basic plan), Rs. 2,499 (Standard plan), Rs. 3,999 (Standard plan), and Rs. 8,499 (Premium plan).
Netflix bundled subscription with Vi
Vi offers a free Netflix subscription for its postpaid customers who use Rs. 1,099 plan.
Netflix bundled subscription with Airtel
Airtel is the latest telecom operator to provide the Netflix bundled subscription for its postpaid customers. At present, the Netflix subscription is available only in Infinity family plans – Rs. 1,199 and Rs. 1,599.
Netflix bundled subscription with Tata Play
Last but not the least, a Netflix subscription is also available in Tata Play DTH service through its Binge Combo Netflix plans. The plans are Rs. 849 (Basic plan), Rs. 999 (Basic plan), Rs. 1,109 (Standard plan) and Rs. 1249 (Premium plan). To reiterate, the Tata Play Binge Combo plans are bundled with TV channels as well as the streaming service.