The scoop on Gen-Z and how they are rewriting the rules of the Internet


Share post:

Listen here or wherever you get your podcasts.

Hello and welcome back to Equity, a podcast about the business of startups, where we unpack the numbers and nuance behind the headlines.

Welcome to an old-school Equity tradition: the bonus show! Despite getting through our regular episodes this week, we have one more for you. Why the extra edition? Because Battery Ventures dropped an interesting report on Gen-Z and I wanted to talk about it.

So, I got Courtney Chow, a vice president at Battery and one of the report’s authors to chat with me about it. You can read the report itself here.

This is what we got into:

  • The fracturing of culture: Gen-Z is large, and very diverse. The trend away from monolithic cultural primacy that began years ago has accelerated with the generation, making culture itself more personal, and more distinct. For startups, this means branding will become a different challenge if they want to reach this demographic slice.
  • Everything is short-form video: Given massive usage of TikTok by Gen-Z and the popularity of other platforms that feature short-form video, we were curious how smaller companies can compete with incumbents that already have a Reels strategy, if you will.
  • Ethical capitalism: One of the most interesting areas of the Battery report was its notes on how entrepreneurial Gen-Z is, and how diverse they are. Gen-Z also has expectations around goods and services they purchase relating to the actions of the companies behind the sale. So, if you want to sell to Gen-Z, you might need to care about climate change, for example.

Gone are the days when millennials were the punching bag of media, blamed for this, and blamed for that. Now we are ____

Enjoy the rest of your weekend, and we’ll chat Monday!

For episode transcripts and more, head to Equity’s Simplecast website.

Equity drops at 7 a.m. PT every Monday, Wednesday and Friday, so subscribe to us on Apple Podcasts, Overcast, Spotify and all the casts. TechCrunch also has a great show on crypto, a show that interviews founders and more!

Source link


Please enter your comment!
Please enter your name here

Related articles

Tesla Autopilot arbitration win could set legal benchmark in auto industry

In a victory for Tesla, a California federal judge ruled over the weekend that a group of...

Max Q: Mining moon water

Hello and welcome back to Max Q! In this issue: Mining water on the moon with Starpath Robotics News from...

Republicans still don’t know how to talk to young voters online

In an appeal to younger voters, Republican presidential candidate Vivek Ramaswamy — who proposed raising the voting...

Ousted Flexport CEO Dave Clark strikes back

Dave Clark, the former Amazon executive who was ousted as CEO of Flexport just a year into...